Is there a simple approach to decision making and strategic thinking that can really work? Winning, especially in today’s environment of global hypercompetitiveness, must require complex algorithms and abstruse conceptual paradigms that go well beyond easy comprehension. Something that can be easily understood, quickly applied, and not only identify great strategic options, but also great approaches to execute them, really can’t exist. Or can it?

             Yes, it can. And we’ve written Think to Win to show how it does.

             There is nothing wrong with the hundreds of other approaches presented in books, business review articles and academic research treatises that promise great strategic thinking results. But they do have limitations. Most are intended for the select few who have backgrounds enabling them to comprehend, integrate, and apply these advanced concepts and approaches. Others are more broadly accessible but require extended rigorous training to allow the approaches to be applied. And still others work in certain categories or sectors, or on certain issues and problems, but not widely, and almost never across the board.

             And this is where and why Think to Win is different. Its easy accessibility; its understandability at a near universal level; and its usefulness across an entire range of business, professional, and personal issues are exceptional. We know of nothing that even begins to approach it.

             So we’ve written Think to Win (TTW) to disclose the power of this approach by providing the principles and processes that propel TTW, along with many illustrative case histories and examples, based on our decades of experience as senior leaders of several top global companies and as consultants to scores of others. In this book, you’ll find first-person accounts, composite case studies, and guidance from experts. 

             We provide a simple, proven approach for analyzing issues, challenges, and any difficult problems whether they’ve been around a long time, or suddenly hit you broadside. Our approach strips away all the complexity.

             We offer a system and language that work at an individual level and also throughout the organization. It’s a unifying process and language—a common approach from the top of the organization to the bottom, no matter where anyone is located across the country, or around the globe.

             Think to Win eliminates assumptions, guesswork, and misunderstandings from the get-go. Things get moving immediately, and the tools and frameworks we offer in this book facilitate the flow. The net effect goes well beyond producing one-time wins. It becomes part of the new culture that defines the on-going success of any organization. Success becomes something people can begin to count on and invest in—financially and personally. Attitudes change when it becomes common knowledge that the organization is both an exciting and a fulfilling place to be. People bring
their best selves to work and the organization thrives.

             This is a timely and important book. The ability to think-planact makes a difference. Research supports it and our experience confirms it. Organizations that perform better over time have leaders and managers who know how to differentiate between those things that are distractions and wasters of time and energy and those that produce sustained results. That ability to differentiate is strategic thinking at its best.

             There are real standouts among companies—the winners, the think-to-win powerhouses—that have become game changers in their sectors. This book shares what we have learned from some of the best thinkers in business. And it reveals the inner workings of several of their companies.

             We think all of it will give you incredible insights on how to win. And that’s what Think to Win is all about.