หน้าแรก » ฐานข้อมูลองค์ความรู้ » Building social business
ชื่อเรื่อง :Building social business
ผู้แต่ง : Yunus, Muhammad
ปีที่พิมพ์ : 2010
สำนักพิมพ์ : Public Affairs New York
เลขหมวด : HD 60 Y85
ISBN : 1586488244
จำนวนหน้า : 226
หัวเรื่อง :
Social responsibility of businessSocial entrepreneurshipCapitalism--Moral and ethical aspects
สาระสังเขป
Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls social business. By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. Here, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives offers practical guidance for those who want to create social businesses of their own explains how public and corporate policies must adapt to make room for the social business model and shows why social business holds the potential to redeem the failed promise of free-market enterprise.